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Our Journey

Urban Origin was created after years of leading complex organisations and seeing one consistent truth: ambition isn’t the problem,  alignment is.

 

Strategy, operations, people, and technology often move on different tracks, and that disconnect stalls progress. We set out to build a consultancy that could close those gaps. No jargon, no heavy frameworks — just practical clarity and grounded execution shaped around how organisations actually work.

What began as a small, purpose-led practice has grown into a close network of senior specialists who bring depth, experience, and real-world insight to our projects.

Today, Urban Origin supports leaders across industries with strategy, operational performance, and modern digital capability. Our belief remains unchanged: strategy should be simple, lived, and capable of creating real transformation.

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Our Team

Shawn Bates

Founder & CEO

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Jen Harris

Co-Founder

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Jeroen De Leeuw

Chief Tactics Facilitator

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Our philosophy 

Strategy isn’t a document, it’s a living framework.


It should guide decisions, shape behaviour, and evolve as the environment shifts. We work closely with leaders and teams to embed strategy into everyday practice, enabling businesses to move with clarity, confidence, and resilience.

We believe that simplicity is powerful, that insight must be actionable, and that progress requires alignment across people, process, and technology. Every engagement is designed to declutter complexity and put organisations back in control of their future.

Our difference

What Sets Us Apart

Urban Origin operates through a curated model that brings together senior professionals from across disciplines — individuals with deep, real-world experience who typically work in larger organisations or specialist leadership roles.

We partner with people we know, trust, and have worked with over many years. This gives our clients access to a level of expertise that is rarely accessible to smaller or mid-sized organisations, without the overheads or rigidity of large consulting firms.

  • Strategy 

  • Alignment 

  • Execution 

  • Capability 

  • Insight

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